Evaluating festival attributes adopting S-D logic : the mediating role of visitor experience and visitor satisfaction
Year of publication: |
2019
|
---|---|
Authors: | Troisi, Orlando ; Santovito, Savino ; Carrubbo, Luca ; Sarno, Debora |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 19.2019, 1, p. 85-102
|
Subject: | Behavioural intention | experience | festivalscape | satisfaction | sequential regression analysis | service-dominant logic | service ecosystems | Kundenzufriedenheit | Customer satisfaction | Service-Dominant Logic | Service-dominant logic | Urlaubsverhalten | Holiday behaviour | Dienstleistungsqualität | Service quality | Äthiopien | Ethiopia | Konsumentenverhalten | Consumer behaviour |
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