This book explores the different factors that can influence a new movie's prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so...

There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible...

1. Where do women currently stand in the corporate world? -- 2. Why do fewer leadership opportunities go to women? -- 3. Are women built for leadership? -- 4. Can women possibly be good at business? -- 5. How do women stack up against men? -- 6. What specific business benefits do women leaders...

1. Types of consumer segmentation -- 2. Personality psychology and consumer segmentation -- 3. Custom-built normative psychographic consumer typologies -- 4. The search for psychology-based predictors of purchase preferences -- 5. Psychological profiles within demographics -- 6. Global consumer...