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1
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
2
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
3
Competitive vs. complementary effects in online social networks and news consumption : a natural experiment
Sismeiro, Catarina
;
Mahmood, Ammara
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5014-5037
Persistent link: https://www.econbiz.de/10011947123
Saved in:
4
Extent prediction of the information and influence propagation in online social networks
Ortiz-Gaona, Raúl M.
;
Postigo-Boix, Marcos
; …
- In:
Computational & mathematical organization theory
27
(
2021
)
2
,
pp. 195-230
Persistent link: https://www.econbiz.de/10012543133
Saved in:
5
Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad
;
Senecal, Sylvain
;
Poirier, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 636-665
Persistent link: https://www.econbiz.de/10012263764
Saved in:
6
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
7
Mining online communities to inform strategic messaging : practical methods to identify community-level insights
Benigni, Matthew
;
Joseph, Kenneth
;
Carley, Kathleen M.
- In:
Computational and mathematical organization theory
24
(
2018
)
2
,
pp. 224-242
Persistent link: https://www.econbiz.de/10011856237
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8
Social media sharing disposition (SMSD) as a driver of consumer information-sharing behavior
Bailey, Ainsworth Anthony
;
Mimoun, Mohamed Slim Ben
- In:
Journal of consumer marketing
41
(
2024
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10015078723
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9
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
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10
The importance of interactions between content characteristics and creator characteristics for studying virality in social media
Han, Yue
;
Lappas, Theodoros
;
Sabnis, Gaurav
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 576-588
Persistent link: https://www.econbiz.de/10012295031
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