Corporate social responsibility : bottom-line issue or public relations exercise? / Lord Tim Clement-Jones -- Corporate citizenship as part of the business model / Geoffrey Bush -- Legislation, litigation, activism and threats / Stuart Thomson -- Measuring corporate social responsibility / Will...

"From innovation to shareholder development, this groundbreaking book offers guidelines for becoming a responsible corporation Strategic Corporate Responsibility shows how to implement a systemic and integrative approach for bringing Corporate Responsibility (CR) into the organization as a...

To help bridge the gap between the emergent and rational school of strategy formation, I analyze the role of alternative generation and information integration as two process-based characteristics of the strategy process in the relationship between strategic planning and decision quality. Based...

Einleitung: Strategische Initiativen sind eine Herausforderung -- Festlegen der strategischen Prioritäten -- Auswahl des Teams -- Bestimmen des Kurses -- Mobilisieren von Teamenergie -- Durchdenken der Schritte -- Unterstützung gewinnen -- Steuerung des Umsetzungsprozesses.

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core...