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An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales

Nayak, Jogendra Kumar - In: Journal of business-to-business marketing 26 (2019) 2, pp. 125-140

Persistent link: https://www.econbiz.de/10012196276

Testing the role of tourists' emotional experiences in predicting destination image, satisfaction, and behavioral intentions : a case of wellness tourism

Sharma, Pramodita; Nayak, Jogendra Kumar - In: Tourism management perspectives : TMP 28 (2018), pp. 41-52

Persistent link: https://www.econbiz.de/10011942412

Effect of family environment on adolescent compulsive buying : mediating role of self-esteem

Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419

Persistent link: https://www.econbiz.de/10011583327

Destination personality : scale development and validation

Kumar, Vikas; Nayak, Jogendra Kumar - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 1, pp. 3-25

Persistent link: https://www.econbiz.de/10011912148

Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms

Kumar, Jitender; Nayak, Jogendra Kumar - In: Journal of retailing and consumer services 45 (2018), pp. 64-73

Persistent link: https://www.econbiz.de/10011929880

Market-based organizational learning, pricing capability and business performance : the moderating effects of coordination mechanism and environmental dynamism

Ranjan, Piyush; Nayak, Jogendra Kumar - In: The journal of business & industrial marketing 38 (2023) 11, pp. 2360-2378

Persistent link: https://www.econbiz.de/10014471964

Achieving 5 Trillion Economy of India : Proceedings of 11th Annual International Research Conference of Symbiosis Institute of Management Studies

Chandani, Arti (ed.); Divekar, Rajiv (ed.); … - Symbiosis Institute of Management Studies / Annual … - 2022

The contents of this volume focuses on the economic issues such as income inequality, foreign direct investment, world income classification, business issues such as customer churn analysis, internal branding, human resources issues among others. The papers were presented during the 11th Annual...

Persistent link: https://www.econbiz.de/10012814834

A meta-analysis of TPB model in predicting green energy behavior : the moderating role of cross-cultural factors

Kumar, Ganesh; Nayak, Jogendra Kumar - In: Journal of international consumer marketing 35 (2023) 2, pp. 147-165

Persistent link: https://www.econbiz.de/10014321463

Examining the antecedents and consequences of pricing capability : evidence from SMEs

Ranjan, Piyush; Nayak, Jogendra Kumar - In: The journal of business & industrial marketing 38 (2023) 1, pp. 36-52

Persistent link: https://www.econbiz.de/10013539011

Towards a new price discrimination strategy

Narwal, Preeti; Nayak, Jogendra Kumar - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 4, pp. 975-998

Purpose: The purpose of this paper is to explore the applicability of Pay-What-You-Want (PWYW) pricing multi-channel retailing. Specifically, the impact of PWYW endogenous price discrimination on consumers’ price fairness perception of and reactions to PWYW is investigated....

Persistent link: https://www.econbiz.de/10012184249