This article uses the global value chain approach to analyse the upgrading trajectories of leading apparel exporters adapting to the end of textile and apparel quotas and the economic recession. These events have been coupled by the consolidation and reconfiguration of global supply chains....

This manuscript presents the results of an inductive analysis of the types of locations chosen by US retailers. Using a large cross-sectional database, including fifty US retail chains and over 70,000 store locations, a classification of retail location types is presented using cluster analysis...

Social media such as Facebook and Twitter have grown to be popular communication tools that, ironically, have a negative aspect of increasing users' opportunity to feel envy. In this study, the authors examine the difference in the envy sensitivity people feel when online using several different...

To remain profitable, managers and researchers want to gain insights about products bought by e-shoppers in past and their future shopping interests. They also want to know, “what factors are creating difference in shopping behavior of these buyers.” This article addresses above situation by...

After familiarisation of masses with online shopping, online retailers aim to encourage e-shoppers to spend more. However, lack of research and literature related to this specific issue, make marketers look for reliable and accurate information to segment, target and position their products to...

This research determines whether association exist between the demographic characteristics of online shoppers, such as education, age, gender, monthly income, occupation, marital status and their online purchase frequency. Web survey has been applied to 308 customers of four most popular...

In the digital landscape where the customer is defining and reveling in his choices each marketer should look at how best to cater to a specific customer so that both sides walks away smiling. In order to do this most product and service companies are currently drawing up their typical customer...

The US population is changing dramatically, e.g. aging, migrating, becoming more racially diverse and overweight, etc. We examine how these major shifts affect snack consumption and, therefore, how Consumer Packaged Goods (CPG) manufacturers should adjust their business-as-usual practices. We...