Does Demographics Affect Purchase Frequency in Online Retail?
Year of publication: |
2017
|
---|---|
Authors: | Kalia, Prateek |
Published in: |
International Journal of Online Marketing (IJOM). - IGI Global, ISSN 2156-1745, ZDB-ID 2698406-4. - Vol. 7.2017, 2 (01.04.), p. 42-56
|
Publisher: |
IGI Global |
Subject: | Demographics | Online Retail | Online Shoppers | Purchase Frequency |
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