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Online product review impact : the relative effects of review credibility and review relevance

Mumuni, Alhassan G.; O'Reilly, Kelley; MacMillan, Amy; … - In: Journal of internet commerce 19 (2020) 2, pp. 153-191

Persistent link: https://www.econbiz.de/10012258242

The use of collaborative midterm student evaluations to provide actionable results

Veeck, Ann; O'Reilly, Kelley; MacMillan, Amy; Yu, Hongyan - In: Journal of marketing education : JME 38 (2016) 3, pp. 157-169

Persistent link: https://www.econbiz.de/10011665007

Considering a marketing degree? : student perceptions of general versus specialized majors

Atkin, JoAnn L.; Bowie, Anthony Alland; Cowley, Scott; … - In: Journal of marketing education : JME 44 (2022) 1, pp. 85-99

Persistent link: https://www.econbiz.de/10013268044

Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions

O'Reilly, Kelley; Mumuni, Alhassan G.; Newell, Stephen J.; … - In: The journal of product & brand management 26 (2017) 7, pp. 690-703

Persistent link: https://www.econbiz.de/10011808392

Antecedents of consumers’ reliance on online product reviews

Mumuni, Alhassan G.; Lancendorfer, Karen M.; … - In: Journal of Research in Interactive Marketing 13 (2019) 1, pp. 26-46

Purpose: This paper examines the role that attitudes toward online product reviews (OPRs), perceived credibility of OPRs and perceived benefit of OPRs play as antecedents of consumers’ reliance on OPRs in purchase decisions. A conceptual model of relationships investigated posits that...

Persistent link: https://www.econbiz.de/10012077009

Factors affecting consumers’ online product review use

O’Reilly, Kelley A.; MacMillan, Amy; Mumuni, Alhassan G. - In: Qualitative Market Research: An International Journal 21 (2018) 3, pp. 375-400

Purpose: The purpose of this study is to examine factors affecting the extent of consumers’ use of electronic word-of-mouth (eWOM), specifically online product reviews (OPRs), during their decision-making process. It also examines their motives for using OPRs. Design/methodology/approach: The...

Persistent link: https://www.econbiz.de/10012079120

Drivers of selectivity in family firms : understanding the impact of age and ownership on CSR

Madden, Laura; McMillan, Amy; Harris, Oneil - In: Journal of family business strategy 11 (2020) 2, pp. 1-9

Persistent link: https://www.econbiz.de/10012299737

This is not a vacation : the shadow side of study abroad programs for faculty

Madden, Timothy M.; McMillan, Amy; Madden, Laura T. - In: Journal of management education : the official … 43 (2019) 2, pp. 185-199

Persistent link: https://www.econbiz.de/10012007714

Environmental management's impact on market value : rewards and punishments

McMillan, Amy; Dunne, Timothy C.; Aaron, Joshua R.; … - In: Corporate reputation review : an international journal 20 (2017) 1, pp. 105-122

Persistent link: https://www.econbiz.de/10011736201

Does adaptability, rurality and previous business ownership matter for entrepreneurial identity?

Barber, Dennis, III; Lawrence, Ericka R.; Alipour, Kent; … - In: Journal of small business & enterprise development 30 (2023) 5, pp. 987-1010

Persistent link: https://www.econbiz.de/10014430411