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Nonparametric advertising budget allocation with inventory constraint
Yang, Chaolin; Xiong, Yi - In: European journal of operational research : EJOR 285 (2020) 2, pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
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Managing retail budget allocation between store labor and marketing activities
Perdikaki, Olga; Kumar, Subodha; Sriskandarajah, Chelliah - In: Production and operations management : an international … 26 (2017) 9, pp. 1615-1631
Persistent link: https://www.econbiz.de/10011747362
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Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning
Dai, Wenqiang; Liu, Min; Chu, Chengbin; Liu, Ming - In: Computers & operations research : an international journal 161 (2024), pp. 1-17
The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising … (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions … advertisers’ required impressions. For the publisher, the allocation of impressions needs to be appropriately planned to guarantee …
Persistent link: https://www.econbiz.de/10014557765
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On the financial balance of input-output constructs : revisiting an axiomatic evaluation
Majeau-Bettez, Guillaume; Wood, Richard; Strømman, … - In: Economic systems research : journal of the … 28 (2016) 3, pp. 333-343
Persistent link: https://www.econbiz.de/10011525441
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When to use markets, lines, and lotteries : how beliefs about preferences shape beliefs about allocation
Shaddy, Franklin; Shah, Anuj K. - In: Journal of marketing 86 (2022) 3, pp. 140-156
Persistent link: https://www.econbiz.de/10013258857
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Deciding who gets what, fairly
Shaddy, Franklin; Shah, Anuj K. - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 833-848
Persistent link: https://www.econbiz.de/10011951073
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Research on scheduling with job-dependent learning effect and convex resource-dependent processing times
Wang, Jo-Bo; Wang, Jian-Jun - In: International journal of production research 53 (2015) 19, pp. 5826-5836
Persistent link: https://www.econbiz.de/10011421394
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Towards a deeper understanding of managerial green investment patterns : a USA-Germany comparison
Schaltenbrand, Birte; Foerstl, Kai; Kach, Andrew; … - In: International journal of production research 53 (2015) 20, pp. 6242-6262
Persistent link: https://www.econbiz.de/10011422060
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Constrained consumable resource allocation in alternative stochastic networks via multi-objective decision making 2
Hashemin, Seyed; Ghomi, Seyed Mohammad Taghi Fatemi - In: Journal of industrial engineering international 8 (2012), pp. 1-9
constrained consumable resource allocation problem in an ASN. Many recent researchers apply heuristic and simulation methods to … solve the constrained resource allocation in these problems. In this paper, we propose an analytical approach based on multi …
Persistent link: https://www.econbiz.de/10009758840
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Implications of university resource allocation under limited internal adjustability
Abe, Yasumi; Watanabe, Satoshi P. - In: Theoretical economics letters 5 (2015) 5, pp. 637-646
Persistent link: https://www.econbiz.de/10011439443