Calabretta, Giulia; Montaña, Jordi; Iglesias, Oriol - In: Cross Cultural Management: An International Journal 15 (2008) 4, pp. 379-398
Purpose – This study is an attempt to approach design management from a cultural perspective. Specifically, the paper assumes that design orientation reflects an underlying organisational culture that distinguishes design‐oriented companies from the rest and reinforces their capability to...