Berenguer-Contrí, Gloria; G. Gallarza, Martina; … - In: Journal of Business & Industrial Marketing 35 (2020) 7, pp. 1251-1271
Purpose: The purpose of this paper is to describe the way in which B-to-B relationships are built, based on commitment and trust affecting value co-creation (VcC) and resulting in greater or lesser economic and social satisfaction and the manager’s perception of the delivered value (business...