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Some companies engage in mass fundraising - where thousands of recipients are asked to make small donations - in … research uncovered significant "ask avoidance" which, if present, could imply that fundraising activities may harm a company …
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In an artefactual field experiment we implement a crowdfunding campaign for a club good-an institute's summer party with free food, drinks, and music-and compare "donation" and "contribution" framings. We find that the "donation" frame generates higher income than the "contribution" frame. While...
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