Gesättigte Märkte, austauschbare Produkte und Dienstleistungen sowie steigende Kundenansprüche bilden die Herausforderungen für Verkäufer. Eine grundlegende Änderung im Denken und Handeln von Verkäufern und Managern in Richtung Kunden- und Serviceorientierung entscheidet über den Erfolg....

Under weak contract enforcement the trading parties' trust, defined as their belief in other's trustworthiness, appears important for realizing gains from trade. In contrast, under strong contract enforcement beliefs about other's trustworthiness appear less important, suggesting that trust and...

A rich literature explores gender differences between men and women, but an increasing share of the population identifies their gender in some other way. Analyzing data on roughly 10,000 students and 1,500 adults, we find that such gender minorities are less confident and provide less favorable...

Since formal rules can only partially reduce opportunistic behavior, third-party sanctioning to promote fairness is critical to achieving desirable social outcomes. Social norms may underpin such behavior, but they can also undermine it. We study one such norm the "don't be a toad" norm, as it...