Kalantari Shahijan, Milad; Rezaei, Sajad; Nigel Preece, … - In: Journal of Islamic Marketing 5 (2014) 3, pp. 446-472
Purpose – This research aims to examine the casual relationship between normative belief (NB), subjective norms (SN), retailer’s behavioural belief (RBB), retailer’s attitude (RATT), retailer’s behaviour intention (RBI), retailer’s actual behaviour (RAB) and retail performance...