Apps in hospitality and tourism : conceptualization of branded apps in building traveler satisfaction and loyalty
Year of publication: |
[2017]
|
---|---|
Authors: | Sajad Rezaei ; Shahijan, Milad Kalantari |
Published in: |
Apps management and e-commerce transactions in real-time. - Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), ISBN 978-1-5225-2449-6. - 2017, p. 210-235
|
Subject: | Mobile Anwendung | Mobile application | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry | Markenführung | Brand management | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction |
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