section 1. Product definition, business model, and strategic planning -- section 2. Collaboration with other parts of the medical tourism/health travel supply chain -- section 3. Niche market opportunities -- section 4. Wellness and medical tourism.

This open access book presents a set of practical tools and collaborative solutions in multi-disciplinary settings to foster the Alpine Space health tourism industry’s innovation and competitiveness. The proposed solutions emerge as the result of the synergy among health, environment, tourism,...