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The moral economy of mobile ph...
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ECONIS (ZBW)
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Identifying the effect of mobile operating systems on the mobile services market
Kuroda, Toshifumi
;
Koguchi, Teppei
;
Ida, Takanori
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 86-95
Persistent link: https://www.econbiz.de/10012301792
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Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
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3
Mobile application service networks : Apple’s App Store
Kim, Jieun
;
Park, Yongtae
;
Kim, Chulhyun
;
Lee, Hakyeon
- In:
Service business
8
(
2014
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10010239448
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Consumer intention to use smartphone for mobile shopping
Chong Ren Lee
;
Kah Yan Tam
;
Jee Yan Lim
;
Pei Ying Seow
; …
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 221-233)
.
2017
Persistent link: https://www.econbiz.de/10011528981
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5
A study of mobile banking usage in Iran
Mohammadi, Hossein
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
6
,
pp. 733-759
Persistent link: https://www.econbiz.de/10011456304
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6
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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7
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
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8
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
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9
Mobilization techniques utilized by leading global e-commerce sites
Sandvig, J. Christopher
- In:
International journal of e-business research : an …
12
(
2016
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011505052
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10
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
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