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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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High/low reputation companies' dialogic communication activities and semantic networks on Facebook : a comparative study
Hong, Yoo Jung; Shin, Donghee; Kim, Jang Hyun - In: Technological forecasting & social change : an … 110 (2016), pp. 78-92
Persistent link: https://www.econbiz.de/10011610845
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Unternehmensreputation im digitalen Zeitalter : wie Mitarbeiter die Online-Reputation bei Kunden, Kollegen und Bewerbern beeinflussen
Ivens, Stefan - 2018
auf Kunden Auswirkungen von Reputation auf das Verhalten von Mitarbeitern Treiber von reputationsschädigendem Verhalten … Auswirkungen von Reputation auf Mitarbeiterrekrutierung in sozialen Medien Die Zielgruppen Dozierende und Studierende der …Effekte von Mitarbeiterverhalten in sozialen Medien auf Kunden -- Auswirkungen von Reputation auf das Verhalten von …
Persistent link: https://www.econbiz.de/10012401630
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Perceptions on online reputation management in tourism industry (the case of a Romanian hotel)
Capatina, Alexandru; Schin, George Cristian - In: Journal of management research 9 (2017) 2, pp. 71-85
Persistent link: https://www.econbiz.de/10011671558
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Organizational attractiveness : targeting prospective employers on social networking sites
Kakavand, Benjamin; Teimourzadeh, Aria; Kakavand, Samaneh - In: Human systems management : HSM 41 (2022) 6, pp. 671-684
Persistent link: https://www.econbiz.de/10013475178
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Firms' reputation for innovation : role of marketing capability, innovation capability, and knowledge sharing
Ganguly, Anirban; Kumar, Chitresh; Saxena, Garima; … - In: Journal of information & knowledge management : JIKM 19 (2020) 2, pp. 2050004-1-2050004-27
Persistent link: https://www.econbiz.de/10012293614
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Corporate reputation on mass media, public opinion, and YouTube: examining the factors influencing reputation of Fortune 500 companies
Meadows, Cui Zhang; Meadows, Charles W., III - In: Corporate reputation review : an international journal 19 (2016) 4, pp. 345-356
Persistent link: https://www.econbiz.de/10011602604
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Organizational usage of social media for corporate reputation management
Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263