Cheng, Yin-Hui; Chang, Chia-Jung; Chuang, Shih-Chieh; … - In: Journal of Service Theory and Practice 25 (2015) 6, pp. 836-853
Purpose – Research on the service recovery paradox (SRP) effect has indicated that after recovery from failures in customer service, customers will commonly rate their satisfaction higher than prior to the service failure. However, thus far there has been little research on the cause of this...