Hard to decide? : the effect of imagery perspective and construal level on decision difficulty
Year of publication: |
2023
|
---|---|
Authors: | Chang, Chia-Jung ; Lan, Shin ; Huang, Yu-Wen |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 3, p. 738-754
|
Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
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