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Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice

Duffy, Sarah; Bruce, Kyle; Moroko, Lara; Groeger, Lars - In: Australasian marketing journal 28 (2020) 4, pp. 181-188

Persistent link: https://www.econbiz.de/10012429450

Towards micro-foundations of institutional change : lessons from Douglass C. North’s sociocognitive turn

Bruce, Kyle - In: Journal of management history : JMH 23 (2017) 3, pp. 223-240

Persistent link: https://www.econbiz.de/10011748804

George Elton Mayo

Bruce, Kyle - In: The Oxford handbook of management theorists. 2013

Persistent link: https://www.econbiz.de/10012885219

Introduction to the "Handbook of Research on Management and Organizational History" : the hotly contested present state of management and organizational history

Bruce, Kyle - In: Handbook of Research on Management and Organizational …, (pp. 1-9). 2020

Persistent link: https://www.econbiz.de/10013365659

Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth

Groeger, Lars; Buttle, Francis A. - In: Journal of advertising research 56 (2016) 4, pp. 368-384

Persistent link: https://www.econbiz.de/10011628614

Capturing value from non-paying consumers' engagement behaviours : field evidence and development of a theoretical model

Groeger, Lars; Moroko, Lara; Hollebeek, Linda D. - In: Journal of strategic marketing 24 (2016) 3/4, pp. 190-209

Persistent link: https://www.econbiz.de/10011591911

Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing

Buttle, Francis A.; Groeger, Lars - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1035-1059

Persistent link: https://www.econbiz.de/10011850299

Word-of-mouth marketing

Groeger, Lars; Buttle, Francis - In: European Journal of Marketing 48 (2014) 7/8, pp. 1186-1208

Purpose – The paper aims to provide a theoretically informed critique of current measurement practices for word-of-mouth marketing (WOMM) campaigns. Design/methodology/approach – An exploratory field study is conducted on a real-life WOMM campaign. Data are collected from two generations of...

Persistent link: https://www.econbiz.de/10014723562

Original and new institutional economics : brethren rather than foes? : lessons from the sociocognitive turn in "late" Douglass North

Von Staden, Peter; Bruce, Kyle - In: Journal of economic issues : jei 49 (2015) 1, pp. 111-125

Persistent link: https://www.econbiz.de/10011416889

Handbook of Research on Management and Organizational History

Bruce, Kyle (ed.) - 2020

Contents: 1. Introduction to the handbook of research on management and organizational history: The hotly contested present state of management and organizational history / Kyle Bruce -- Part I: Classic foundations -- 2. Thinking differently about adam smith's legacy for management studies /...

Persistent link: https://www.econbiz.de/10012294169