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Identifying the response factors in the formation of a sense of presence and a destination image from a 360-degree virtual tour

Wu, Xiaohong; Lai, Ivan K. W. - In: Journal of destination marketing & management 21 (2021), pp. 1-17

Persistent link: https://www.econbiz.de/10013041362

Virtual reality through the customer journey : framework and propositions

Hollebeek, Linda D.; Clark, Moira K.; Andreassen, Tor W.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012268819

The influence of dialogic engagement and prominence on visual product placement in virtual reality videos

Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502

Persistent link: https://www.econbiz.de/10012024000

We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships

Scholz, Joachim; Duffy, Katherine - In: Journal of retailing and consumer services 44 (2018), pp. 11-23

Persistent link: https://www.econbiz.de/10011904302

Engagement in sports virtual brand communities

Santos, Manuel Alonso dos; Guardia, Francisco Rejón; … - In: Journal of business research : JBR 89 (2018), pp. 273-279

Persistent link: https://www.econbiz.de/10011881786

Integrating virtual reality devices into the body : effects of technological embodiment on customer engagement and behavioral intentions toward the destination

Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of travel and tourism marketing 36 (2019) 7, pp. 847-863

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The impact of augmented reality on behavioural intention and E-WOM

Al Khasawneh, Mohammad Hamdi; Rabata, Aya - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 194-225

Persistent link: https://www.econbiz.de/10014309245

How experience‐driven community identification generates trust and engagement

Hsu, Chiu‐Ping; Chiang, Yi‐Fang; Huang, Heng‐Chiang - In: Online Information Review 36 (2012) 1, pp. 72-88

contribute to community members' online trust and engagement through inducing their community identification. It also seeks to … community engagement, while within‐community normative pressure had a positive relationship with community engagement. No … members' engagement. Originality/value – From perspectives of virtual experience, social identity theory, social trust, and …

Persistent link: https://www.econbiz.de/10014966146

Engaging with avatar in virtual regenerative tourism

Liu, Shuxu; Hao, Fei - In: Journal of travel and tourism marketing 41 (2024) 6, pp. 864-879

Persistent link: https://www.econbiz.de/10014566339

Can't buy me love ... or can i? : social capital attainment through conspicuous consumption in virtual environments

Hinz, Oliver; Spann, Martin; Hann, Il-Horn - In: Information systems research : ISR 26 (2015) 4, pp. 859-870

Persistent link: https://www.econbiz.de/10011420860

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