Chen, Ruofei; Perry, Patsy; Boardman, Rosy; McCormick, Helen - In: International Journal of Retail & Distribution Management 50 (2021) 4, pp. 498-518
Purpose: This paper synthesises peer-reviewed published journal articles on augmented reality in retail settings to ascertain the current foci of academic research in this nascent area and develop a conceptual framework to form the basis for a future research agenda....