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Purpose: With the ever-expanding online shopping, electronic word-of-mouth (eWOM) has become a significant factor affecting the consumer decision-making behaviour. This is specially the case when considering Generation Y (Millennials), who are old enough to be independent buyers and young to be...
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Purpose: The purpose of this paper is to investigate the knowledge gaps in the extant literature on the role of ambidexterity and coopetition in designing resilient fashion supply chains (RFSCs), and to develop a contextual framework for effective decision-making to enable practitioners to...
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Purpose: This paper reviews the literature on environmentally sustainable practices in textile, apparel and fashion (TAF) industries to allow the mapping of practices across various manufacturing processes and the development of a conceptual framework to guide investigation of the extent of...
Persistent link: https://www.econbiz.de/10012412845
Purpose: This paper synthesises peer-reviewed published journal articles on augmented reality in retail settings to ascertain the current foci of academic research in this nascent area and develop a conceptual framework to form the basis for a future research agenda....
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