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Purpose – The purpose of this paper is first, to investigate young consumers' fashion disposition behavior, second, to identify motivations for their fashion disposition, and third, to identify emotional responses experienced during and after the fashion disposition process. The paper also...
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Sulfonated poly(arylene ether sulfone) copolymer is synthesized via nucleophilic step polymerization of sulfonated 4,4′-dichlorodiphenyl sulfone, 4,4′-dichlorodiphenyl sulfone and phenolphthalin monomers in the presence of potassium carbonate. The copolymer is blended with various amounts of...
Persistent link: https://www.econbiz.de/10011045285
Purpose: Little research has been done to understand how individual elements (e.g. advertisements) within a webpage are processed and evaluated when visual complexity is increased. Thus, this study aimed to investigate how consumers allocate attention and evaluate products and advertisements on...
Persistent link: https://www.econbiz.de/10012641188
We investigated whether differences existed among Internet apparel purchasers, browsers, and non‐purchasers in terms of their attitudes about Internet shopping and retailers, willingness to provide credit card information, Internet use behavior, and demographic characteristics. Data were...
Persistent link: https://www.econbiz.de/10014867805
Television shopping simulates a personalized selling situation: it combines salesmanship with parasocial interaction. Segments of two major shopping channels, Home Shopping Network (HSN) and Quality Value Convenience (QVC), were coded for the use of persuasion strategies by the host, co‐host,...
Persistent link: https://www.econbiz.de/10014867836
Purpose – This paper, with part 1, aims to investigate the opinions of professionals working in the fashion industry on the future (i.e. next ten to 20 years) of fashion production and retailing. Design/methodology/approach – Data in the form of essays were collected from 62 professionals....
Persistent link: https://www.econbiz.de/10014868042
Purpose – The paper aims to investigate the opinions of professionals working in various levels of the fashion industry on the future (i.e. the next ten to 20 years) of the industry. Design/methodology/approach – This is a two‐part study, with this part focusing on the future materials of...
Persistent link: https://www.econbiz.de/10014868043