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Marketplace cultures for social change? : new social movements and consumer culture theory

Patsiaouras, Georgios - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 1/2, pp. 17-47

Persistent link: https://www.econbiz.de/10013206495

The inter-generational arts branding of the Star Wars saga : may the myth be with you!

Patsiaouras, Georgios - In: Arts and the market : AAM 12 (2022) 1, pp. 84-101

Persistent link: https://www.econbiz.de/10012879089

"Fault" genes and false needs? : a critical review on the direct-to-consumer marketing of genetic tests

Patsiaouras, Georgios - In: The marketing review 17 (2017) 2, pp. 217-237

Persistent link: https://www.econbiz.de/10011820682

The history of conspicuous consumption in the United Kingdom : 1945-2000

Patsiaouras, Georgios - In: Journal of historical research in marketing 9 (2017) 4, pp. 488-510

Persistent link: https://www.econbiz.de/10011805002

The Hong Kong Umbrella Movement as a non‐profit organization : An empirical study on the use of visual branding practices for social change

Patsiaouras, Georgios; Veneti, Anastasia; Green, William - In: Journal of Philanthropy and Marketing 27 (2021) 2

Persistent link: https://www.econbiz.de/10012808684

The inter-generational arts branding of the Star Wars saga : may the myth be with you!

Patsiaouras, Georgios - In: Arts and the Market 12 (2021) 1, pp. 84-101

Purpose: Employing the Star Wars brand as a case study, this paper seeks to critically discuss the importance of comparative mythology for inter-generational branding and consumption practices within arts related markets. Design/methodology/approach: Secondary data have been gathered focusing...

Persistent link: https://www.econbiz.de/10012637539

Commodifying ancient cultural heritage : the market evolution of the Parthenon temple

Brokalaki, Zafeirenia; Patsiaouras, Georgios - In: Journal of Historical Research in Marketing 14 (2021) 1, pp. 4-23

Purpose: The purpose of this paper is to show and critically discuss the motivations, conflicting narratives, practices and effects around the marketisation of cultural heritage. The work focusses on the exemplar case study of the ancient temple of the Athenian Parthenon, as a proto-brand, to...

Persistent link: https://www.econbiz.de/10012640527

Beyond the couch : psychoanalytic consumer character readings into narcissism and denial

Patsiaouras, Georgios; Fitchett, James A.; Davies, Andrea - In: Marketing theory 16 (2016) 1, pp. 57-73

Persistent link: https://www.econbiz.de/10011494980

Commodifying ancient cultural heritage : the market evolution of the Parthenon temple

Brokalaki, Zafeirenia; Patsiaouras, Georgios - In: Journal of historical research in marketing 14 (2022) 1, pp. 4-23

Persistent link: https://www.econbiz.de/10012880735

Marketing, art and voices of dissent : promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement

Patsiaouras, Georgios; Veneti, Anastasia; Green, William - In: Marketing theory 18 (2018) 1, pp. 75-100

Persistent link: https://www.econbiz.de/10011825475