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Super strong versus group strong countries : China's role in development and changing world pattern

Liu, Hongfei; Guang, Tian; Tian, Kathy - In: Global journal of emerging market economies 10 (2018) 1/3, pp. 39-51

Persistent link: https://www.econbiz.de/10012256368

Endogenous consumption driving and sustainability of macroeconomic development in post-Coronavirus China

Shu, Xiaohui; Li, Yangkuo; Guang, Tian - In: Applied economics letters 30 (2023) 5, pp. 582-595

Persistent link: https://www.econbiz.de/10013553723

Affective factors influencing responses to international brand alliances

Shi, Tiebing; Guang, Tian; Tu, Zhiling; Lim, Chi Lo - In: Marketing intelligence & planning 40 (2022) 5, pp. 656-670

Persistent link: https://www.econbiz.de/10013393510

How agricultural economists are using big data : a review

Lu, Liang; Tian, Guang; Hatzenbuehler, Patrick - In: China agricultural economic review : CAER 14 (2022) 3, pp. 494-508

Persistent link: https://www.econbiz.de/10013346820

Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective

Liu, Hongfei; Jayawardhena, Chanaka; Dibb, Sally; … - In: Tourism management : research, policies, practice 75 (2019), pp. 381-392

Persistent link: https://www.econbiz.de/10012063617

Impact of market orientation on firm's customer-based performance : the moderating role of employee orientation

Babu, Mujahid Mohiuddin; Liu, Hongfei; Jayawardhena, Chanaka - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 662-692

Persistent link: https://www.econbiz.de/10012178421

Effects of ethical certification and ethical eWoM on talent attraction

Osburg, Victoria-Sophie; Yoganathan, Vignesh; … - In: Journal of business ethics : JBE 164 (2020) 3, pp. 535-548

Whilst previous studies indicate perceived company ethicality as a driver of job seekers’ job-pursuit intentions, it is poorly understood how and why ethical market signals actually affect their application decisions. Perceptions of company ethicality result from market signals that are either...

Persistent link: https://www.econbiz.de/10012227960

Guest editorial: artificial intelligence application and future research directions in interactive marketing

Hao, Andy; Liu, Hongfei - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10014475042

Special Issue: artificial intelligence application and future research directions in interactive marketing

Hao, Andy (ed.); Liu, Hongfei (ed.) - 2024

Persistent link: https://www.econbiz.de/10014475050

Artificial intelligence-enabled personalization in interactive marketing : a customer journey perspective

Gao, Youjiang; Liu, Hongfei - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 663-680

Persistent link: https://www.econbiz.de/10014427944