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User‐generated content in the era of digital well‐being : A netnographic analysis in a healthcare marketing context

Cuomo, Maria Teresa; Tortora, Debora; Giordano, Alex; … - In: Psychology & Marketing 37 (2020) 4, pp. 578-587

Persistent link: https://www.econbiz.de/10012189624

Digital transformation and tourist experience co-design : big social data for planning cultural tourism

Cuomo, Maria Teresa; Tortora, Debora; Foroudi, Pantea; … - In: Technological forecasting & social change : an … 162 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012665563

Exploring consumer insights in wine marketing : an ethnographic research on #winelovers

Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Psychology & marketing 33 (2016) 12, pp. 1082-1090

Persistent link: https://www.econbiz.de/10011627278

Enablers for end-user entrepreneurship : an investigation on Italian food bloggers

Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Psychology & marketing 34 (2017) 12, pp. 1109-1118

Persistent link: https://www.econbiz.de/10011788989

Innovation networks and social enterprises : a social network analysis of the third sector in Italy

Metallo, Gerardino; Cuomo, Maria Teresa; Tortora, Debora; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2016) 3, pp. 33-53

Persistent link: https://www.econbiz.de/10012219795

Enhancing stakeholder networks in wine tourism – evidence from Italian small municipalities

Festa, Giuseppe; Shams, S.M. Riad; Metallo, Gerardino; … - In: EuroMed Journal of Business 15 (2019) 3, pp. 349-360

Purpose: The purpose of this paper is to explore validity and reliability of a possible collaboration model for wine tourism with a “public” basis, i.e. from the point of view of the municipality engaged in promoting the wine tourism industry insisting on the territory....

Persistent link: https://www.econbiz.de/10012184931

The (r)evolution of wine marketing mix : from the 4Ps to the 4Es

Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555

Persistent link: https://www.econbiz.de/10011450311

Wine tourism as a non-core business strategy for small wineries

Festa, Giuseppe; Cuomo, Maria Teresa; Foroudi, Pantea; … - In: International journal of managerial and financial … 12 (2020) 2, pp. 149-164

Persistent link: https://www.econbiz.de/10012284994

The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector

Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484

Persistent link: https://www.econbiz.de/10012103430

Crowdfunding in wine business as financing opportunity for smaller wineries

Festa, Giuseppe; Metallo, Gerardino; Cuomo, Maria Teresa; … - In: International journal of globalisation and small … 10 (2019) 3, pp. 278-292

Persistent link: https://www.econbiz.de/10012106499