Graciano, Paola; Gularte, Aline Cafruni; Lermen, … - In: International Journal of Retail & Distribution Management 50 (2021) 4, pp. 458-478
Purpose: The purpose of this paper is to identify the personal values of consumers of ethical cosmetics in Brazil, using the resulting personality types to segment consumers for the development of strategies by Brazilian retailers and international players. Design/methodology/approach: This...