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Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas; Frow, Pennie; Payne, Adrian; … - In: Industrial marketing management : the international … 87 (2020), pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
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Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian; Frow, Pennie; Steinhoff, Lena; Eggert, … - In: Industrial marketing management : the international … 87 (2020), pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
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Try taking your value proposition seriously : why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)
Lanning, Michael J. - In: Industrial marketing management : the international … 87 (2020), pp. 306-308
Persistent link: https://www.econbiz.de/10012285187
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
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Customer value propositions : Value co-creation
Sheth, Jagdish N. - In: Industrial marketing management : the international … 87 (2020), pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
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The customer value proposition : evolution, development, and application in marketing
Payne, Adrian; Frow, Pennie; Eggert, Andreas - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
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Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, … - In: Industrial marketing management : the international … 69 (2018), pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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The yin and yang of outside-in thinking
Day, George S. - In: Industrial marketing management : the international … 88 (2020), pp. 84-86
Persistent link: https://www.econbiz.de/10012285330
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Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas; Steinhoff, Lena; Witte, Carina - In: Journal of marketing 83 (2019) 5, pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
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Capturing innovation opportunities : learning from growth leaders
Day, George S. - In: The journal of product innovation management : an … 41 (2024) 4, pp. 724-734
Persistent link: https://www.econbiz.de/10014555462