//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Generalizable and robust TV ad...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Return on investment
382
Return on Investment
194
Television advertising
178
Fernsehwerbung
174
Werbewirkung
116
Advertising effects
115
Advertising
76
Werbung
71
Internet marketing
60
Online-Marketing
60
Consumer behaviour
57
Konsumentenverhalten
57
return on investment
47
USA
43
United States
39
ROI
32
Brand management
28
Markenführung
28
Capital income
25
Kapitaleinkommen
25
Television
23
Fernsehen
20
Fernsehprogramm
20
Television programme
20
Theory
20
Performance measurement
17
Performance-Messung
17
Theorie
17
advertising
17
Children
16
Estimation
16
Firm performance
16
India
16
Schätzung
16
Unternehmenserfolg
16
Kinder
15
Measurement
15
Media usage
15
Mediennutzung
15
Profitability
15
more ...
less ...
Online availability
All
Undetermined
Free
545
Type of publication
All
Article
530
Book / Working Paper
75
Type of publication (narrower categories)
All
Article in journal
295
Aufsatz in Zeitschrift
295
research-article
88
Arbeitspapier
30
Graue Literatur
30
Non-commercial literature
30
Working Paper
30
viewpoint
16
conceptual-paper
15
review
14
case-report
13
Aufsatz im Buch
12
Book section
12
review-article
12
non-article
10
Hochschulschrift
6
technical-paper
5
Case study
3
Fallstudie
3
Thesis
2
Aufsatzsammlung
1
Conference paper
1
Guidebook
1
Konferenzbeitrag
1
Ratgeber
1
more ...
less ...
Language
All
English
538
Undetermined
47
German
19
French
1
Author
All
Bellman, Steven
11
Varan, Duane
9
Phillips, Jack J.
6
Guitart, Ivan A.
4
Hudders, Liselot
4
Aitken, Robert
3
Artikis, George P.
3
Beal, Virginia
3
Betts, Kevin R.
3
Chen, Anlin
3
Cheong, Yunjae
3
Dens, Nathalie
3
Fischer, Marc
3
Fulgoni, Gian M.
3
Goh, Chorching
3
Hall, Matthew
3
Hartnett, Nicole
3
Hoyer, Markus
3
Kao, Lanfeng
3
Kennedy, Rachel
3
Kim, Kihan
3
Li, Wei
3
Lin, Panlang
3
Linn, Mott
3
Lipsman, Andrew
3
Magni, Carlo Alberto
3
Millo, Yuval
3
Mook, Laurie
3
Nagel, Stefan
3
Nowak, Christian
3
Pelsmacker, Patrick de
3
Psacharopoulos, George
3
Rasztar, Matthias
3
Righetti, Claudio
3
Robertson, Kirsten
3
Robinson, Jennifer A.
3
Romaniuk, Jenni
3
Shi, Yang
3
Stulz, René M.
3
Stürze, Sascha
3
more ...
less ...
Institution
All
National Bureau of Economic Research
2
Springer Fachmedien Wiesbaden
2
IGI Global
1
NetLibrary, Inc
1
Springer International Publishing
1
W.E. Upjohn Institute for Employment Research
1
World Bank
1
World Bank / Development Research Group / Public Economics
1
World Bank / Education Sector / Latin America and the Caribbean Region
1
more ...
less ...
Published in...
All
Journal of advertising research
33
Managerial Finance
25
Industrial and Commercial Training
14
Discussion paper / Centre for Economic Policy Research
13
SpringerLink / Bücher
12
The Bottom Line
11
Strategic Direction
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of Property Investment & Finance
8
Journal of marketing communications
8
Nonprofit management & leadership
7
Human Resource Management International Digest
6
International journal of advertising : the review of marketing communications
6
Journal of Economic Studies
6
Strategy & Leadership
6
Working paper / National Bureau of Economic Research, Inc.
6
European Journal of Marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Review of Accounting and Finance
5
Journal of Communication Management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing research
4
Management Decision
4
Property Management
4
Studies in Economics and Finance
4
World Bank E-Library Archive
4
Business Strategy Series
3
Business and Economic Research : BER
3
Industrial Management & Data Systems
3
International Journal of Physical Distribution & Logistics Management
3
International journal of business and globalisation : IJBG
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Knowledge Management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Personnel Review
3
Policy research working paper
3
Policy research working paper : WPS
3
more ...
less ...
Source
All
ECONIS (ZBW)
382
Other ZBW resources
176
RePEc
47
Showing
1
-
10
of
605
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of ownership structure on firm profitability in India : a panel data approach
Nazir, Nahila
;
Malhotra, Amarjeet Kaur
- In:
International journal of economics and finance
8
(
2016
)
6
,
pp. 237-249
Persistent link: https://www.econbiz.de/10011495403
Saved in:
2
Investing in natural capital and getting returns : an ecosystem service approach
Van den Belt, Marjan
;
Blake, Daniella
- In:
Business strategy and the environment
24
(
2015
)
7
,
pp. 667-677
Persistent link: https://www.econbiz.de/10011477620
Saved in:
3
Is corporate governance a good predictor of SMEs financial performance? : evidence from developing countries (the case of Lebanon)
Nasrallah, Nohade
;
El Khoury, Rim
- In:
Journal of sustainable finance & investment
12
(
2022
)
1
,
pp. 13-43
Persistent link: https://www.econbiz.de/10012801718
Saved in:
4
The influence of tenant diversity on the performance of shopping centres
Dlamini, S
;
Cloete, C E
- In:
African journal of business and economic research : AJBER
16
(
2021
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10012816203
Saved in:
5
The impacts of public investment on return and economic growth by economic industry in Vietnam
Nguyen Thi Canh
;
Nguyen Thi Thuy Lien
- In:
Afro-Asian Journal of Finance and Accounting : AAJFA
10
(
2020
)
3
,
pp. 320-340
Persistent link: https://www.econbiz.de/10012250206
Saved in:
6
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
Saved in:
7
The capital asset pricing model : a critical literature review
Rossi, Matteo
- In:
Global business & economics review
18
(
2016
)
5
,
pp. 604-617
Persistent link: https://www.econbiz.de/10011665485
Saved in:
8
The effects of electronic data collection on the percentage of current clinician graphs and organizational return on investment
Sleeper, Joshua D.
;
LeBlanc, Linda A.
;
Mueller, Jonathan
; …
- In:
Journal of organizational behavior management
37
(
2017
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011669799
Saved in:
9
Cooperatives and crisis : economic dynamics in Italian context
Fusco, Floriana
;
Migliaccio, Guido
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
4
,
pp. 638-654
Persistent link: https://www.econbiz.de/10012107002
Saved in:
10
Investment decisions and sensitivity analysis : NPV-consistency of rates of return
Marchioni, Andrea
;
Magni, Carlo Alberto
- In:
European journal of operational research : EJOR
268
(
2018
)
1
,
pp. 361-372
Persistent link: https://www.econbiz.de/10011813108
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->