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Understanding consumer perceptions of luxury brands
Romaniuk, Jenni; Huang, Ava - In: International journal of market research 62 (2020) 5, pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin; Page, Bill; Trinh, Giang; Hartnett, Nicole; … - In: Journal of advertising research 63 (2023) 4, pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
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The effects of brand identity on brand performance in the service sector
Casidy, Riza; Prentice, Catherine; Wymer, Walter - In: Journal of strategic marketing 27 (2019) 8, pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
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Effect of quality products, services and brand on customer satisfaction at McDonald's
Priyono, Priyono Iyon - In: Inventi impact: retailing & consumer services (2018) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10012145738
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Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep; Saboorideilami, Vafa; Tarannum, Saraf - In: The journal of services marketing 38 (2024) 3, pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
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Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal; Smith, Nicholas Pace - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
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An empirical research into IPL's brand doppelgänger using the brand concept mapping technique
Sood, Gaurav; Sharma, J. K. - In: International journal of public sector performance … 14 (2024) 2, pp. 278-291
Persistent link: https://www.econbiz.de/10015072260
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Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa; Marinho, Sandra; Balonas, Sara; Melo, … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
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Brand association in jewellery segment : scale development and validation
Jaggi, Shamily; Nim, Dheeraj - In: International journal of applied management science : IJAMS 12 (2020) 4, pp. 309-323
Persistent link: https://www.econbiz.de/10012504992