Filbeck, Greg; Preece, Dianna; Woessner, Stephen; … - In: International Journal of Bank Marketing 28 (2010) 4, pp. 252-266
Purpose – The purpose of this paper is to examine whether community banks have gained market share at the expense of larger, regional banks in small metropolitan statistical areas (MSAs). The authors also seek to examine market share gains of community banks relative to each other....