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Der Beitrag kommentiert den Stand der Literatur zu den Auswirkungen der Medienberichterstattung auf politische Meinungen und Wahlverhalten. Er geht dabei insbesondere auf den theoretischen Hintergrund, die Rolle der Wettbewerbs- und Regulierungspolitik sowie die Besonderheiten des digitalen...
Persistent link: https://www.econbiz.de/10012822393
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social media...
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A new type of superstars developed with the rise of social media markets: social media superstars (SMS). The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. This paper presents the first empirical work on...
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Abstract This paper empirically examines factors influencing box office success of international movies in Russia between 2012 and 2016. It adds to existing research on national movie markets, by highlighting the relevance of differences in culture, institutions, language, and consumption habits...
Persistent link: https://www.econbiz.de/10014618926