Olaleye, Sunday Adewale; Ukpabi, Dandison; Karjaluoto, … - In: International Journal of Emerging Markets 14 (2019) 5, pp. 731-751
Purpose: The purpose of this paper is to use the consumer-based discrepancy theory to examine consumers’ behavioral motivations for using mobile devices and the factors that influence the rapid diffusion of Chinese mobile devices in Nigeria. Design/methodology/approach: Data were collected...