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Using warmth as the visual design of a store : intimacy, relational needs, and approach intentions
Baek, Eunsoo; Choo, Ho Jung; Lee, Seung Hwan Mark - In: Journal of business research : JBR 88 (2018), pp. 91-101
Persistent link: https://www.econbiz.de/10011869564
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Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo; Huang, Zhihong; Lee, Seojin Stacey - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
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When are frugal consumers not frugal? : the influence of personal networks
Lee, Seung Hwan Mark - In: Journal of retailing and consumer services 30 (2016), pp. 1-7
Persistent link: https://www.econbiz.de/10011473120
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The satisfaction and stress of being a market maven : a social network perspective
Lee, Seung Hwan Mark; Leizerovici, Gail; Zhang, Shuoyang - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 325-334
Persistent link: https://www.econbiz.de/10011477103
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One size fits all? : segmenting consumers to predict sustainable fashion behavior
Haines, Shelley; Lee, Seung Hwan Mark - In: Journal of fashion marketing and management 26 (2022) 2, pp. 383-398
Persistent link: https://www.econbiz.de/10013162366
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Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman; Lee, Seung Hwan Mark - In: Journal of business research : JBR 130 (2021), pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
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Communicating returnable packaging via ease of use labeling
Ratnichkina, Polina; Lee, Seung Hwan Mark; Haines, Shelley - In: The international review of retail, distribution and … 31 (2021) 4, pp. 481-497
Persistent link: https://www.econbiz.de/10012609707
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I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark; Brandt, Alan; Groff, Yuni; Lopez, … - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
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Chewing increases consumers' thought-engagement during retail shopping
Lee, Seung Hwan Mark; Sergueeva, Ksenia - In: Journal of retailing and consumer services 35 (2017), pp. 127-132
Persistent link: https://www.econbiz.de/10011645142
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A two-wave study of self-monitoring personality, social network churn, and in-degree centrality in close friendship and general socializing networks
Bhardwaj, Arjun; Qureshi, Israr; Konrad, Alison M.; … - In: Group & organization management : an international journal 41 (2016) 4, pp. 526-559
Persistent link: https://www.econbiz.de/10011665342