Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Year of publication: |
2021
|
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Authors: | Alzayat, Ayman ; Lee, Seung Hwan Mark |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 348-363
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Subject: | Hedonic shopping value | Need for touch | Retail environment | Utilitarian shopping value | Virtual reality | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Einzelhandel | Retail trade | Utilitarismus | Utilitarianism |
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