This study examines the empirical link between marketing capabilities (product capability, pricing capability, distribution capability and promotion capability) and export marketing performance in export market ventures in a developing country context. The study was based on an empirical...

Purpose: The purpose of this paper is to analyze the influences of relational variables on export performance and the interactions among relational variables in the emerging market context of Malaysia. Design/methodology/approach: The study used a mail questionnaire sent to Malaysian companies...

The importance of the Internet in supporting business applications and attaining competitive advantage through the electronic business (e-business) process is widely acknowledged. However, many SMEs have been slow in adopting the Internet and even those SMEs that have adopted the technology have...

Purpose: The purpose of this paper is to examine the antecedents of exploitative and explorative behaviours and to give valuable insight into the role of ambidextrous behaviours in developing creativity and innovativeness among owner-managers in SMEs. Design/methodology/approach: A review of...

Purpose: The purpose of this study is to develop a comprehensive model that explains the influence of different relational variables on export performance and the interaction between those relational variables. Design/methodology/approach: This is a theoretical paper building upon the...