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"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony on...
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"This book provides interdisciplinary perspectives in the areas of global tourism and hospitality, highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research"--Provided by publisher.
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