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Speaking candidly : how managers' political stances affect consumers' brand attitudes

Leak, Roland L.; Woodham, Omar P.; McNeil, Kimberly R. - In: The journal of product & brand management 24 (2015) 5, pp. 494-503

Persistent link: https://www.econbiz.de/10011443031

“Did you hear what Tommy Hilfiger said?” Urban legend, urban fashion and African‐American generation Xers

McNeil, Kimberly R.; Johnson, Olenda E.; Johnson, Ann Y. - In: Journal of Fashion Marketing and Management: An … 5 (2001) 3, pp. 234-240

The purpose of this study is to examine the influence of an urban folktale on the purchasing intentions and buying behaviour of the consumer. Specifically, it examines a rumour involving fashion designer Tommy Hilfiger, in which he purportedly made disparaging statements about...

Persistent link: https://www.econbiz.de/10014868298

Paths to respectability : consumption and stigma management in the contemporary black middle class

Crockett, David - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 554-581

Persistent link: https://www.econbiz.de/10011755405

I know what I like, I like what I know : how breadth of brand experience and cognitive effort influence brand switching

Woodham, Omar P.; Hamilton, Mitchell L.; Leak, Roland L. - In: Journal of marketing theory and practice 25 (2017) 2, pp. 141-159

Persistent link: https://www.econbiz.de/10011702415

Impact of consumer perceptions of industry corruption on the choice to engage a financial advisor : does gender matter?

Winchester, Danielle D.; Leak, Roland L.; McCoy, Nicole R. - In: Financial services review : the journal of individual … 30 (2022) 3, pp. 179-190

Persistent link: https://www.econbiz.de/10014501214

Mass incarceration and consumer financial harm : Critique ofrent‐seekingby the carceral state

Carder Rockwell, Casey; Crockett, David; Davis, Lenita - In: Journal of Consumer Affairs 54 (2020) 3, pp. 1062-1081

Persistent link: https://www.econbiz.de/10012282858

Informing marketing theory through consumer culture theoretics

Arnould, Eric J.; Crockett, David; Eckhardt, Giana M. - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 1-8

Persistent link: https://www.econbiz.de/10012586786

Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research : a curation and research agenda

Arsel, Zeynep; Crockett, David; Scott, Maura L - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 920-933

Persistent link: https://www.econbiz.de/10012877888

Ethnography for marketing and consumer research

Venkatesh, Alladi; Crockett, David; Cross, Samantha; … - 2017

Persistent link: https://www.econbiz.de/10011600056

Political ideology and consumer research beyond complaining behavior : a response to the commentaries

Jung, Kiju; Garbarino, Ellen; Briley, Donnel A.; … - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 511-518

Persistent link: https://www.econbiz.de/10011755403