Does history really matter : Investigating historical branded executions' effects on contemporary consumer attitudes
Year of publication: |
2021
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---|---|
Authors: | Leak, Roland L. ; McNeil, Kimberly R. ; Crockett, David |
Published in: |
Journal of Consumer Affairs. - Wiley, ISSN 1745-6606, ZDB-ID 2066552-0. - Vol. 55.2021, 2 (31.05.), p. 445-463
|
Publisher: |
Wiley |
Saved in:
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