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The role of internet celebrities in purchase intention and impulse buying
Moslehpour, Massoud
;
Dadvari, Alaleh
;
Lin, Pei-Kuan
; …
- In:
International journal of internet marketing and …
20
(
2024
)
2
,
pp. 141-163
Persistent link: https://www.econbiz.de/10015065513
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What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming
;
Yen, Chiahui
;
Chou, Szu-Yu
;
Lo, Wen-Wan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564
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Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
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4
Does self-esteem matter? : a framework depicting role of self-esteem between dispositional mindfulness and impulsive buying
Dhandra, Tavleen Kaur
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012269071
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5
CSR ad impact on purchase intention
Abbas, Syed Ali
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10015065494
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6
The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products : the moderating effect of sustainability
Kim, Yunjeong
;
Oh, Kyung Wha
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1222-1234
Persistent link: https://www.econbiz.de/10013429184
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7
Technology influence on purchase intention with respect to luxury fashion
Soni, Soumya
;
Sharma, Bhuvanesh Kumar
;
Mishra, Sunil
; …
- In:
International journal of Indian culture and business …
32
(
2024
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10015064676
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Influence of e-WOM on women's apparel purchase intention : a study on Myntra app
Mukesh
;
Narwal, Mahabir
;
Seema
- In:
International journal of business competition and …
8
(
2023
)
3
,
pp. 147-163
Persistent link: https://www.econbiz.de/10015064264
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9
Antecedents of consumer attitude and purchase intention towards counterfeit products
Manikoth, Sushin
;
Olson, Bradley J.
;
Lakavath, Mothilal
; …
- In:
International journal of business and globalisation : IJBG
37
(
2024
)
3
,
pp. 340-369
Persistent link: https://www.econbiz.de/10015063955
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10
The influence of electronic word of mouth on green cosmetics purchase intention : evidence from young Vietnamese female consumers
Thuy Thi Thu Nguyen
;
Limbu, Yam
;
Pham, Long
;
Zúñiga, …
- In:
Journal of consumer marketing
41
(
2024
)
4
,
pp. 406-423
Persistent link: https://www.econbiz.de/10015078705
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