Effects of multisensory cues, self-enhancing imagery and self goal-achievement emotion on purchase intention
Year of publication: |
2020
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Authors: | Choi, Nak Hwan ; Qiao, Xinxin ; Wang, Li |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 1, p. 141-151
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Subject: | Multisensory Cues | Self-Enhancing Imagery | Self Goal-Achievement Emotion | Purchase Intention | Emotion | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Kaufmotiv | Consumer motivation | Kaufentscheidung | Purchase decision |
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