Ray, Saibal; Boyaci, Tamer; Aras, Necati - In: Manufacturing & Service Operations Management 7 (2005) 3, pp. 208-228
Most durable products have two distinct types of customers: first-time buyers and customers who already own the product, but are willing to replace it with a new one or purchase a second one. Firms usually adopt a price-discrimination policy by offering a trade-in rebate only to the replacement...