Brand positioning and consumer taste information
Year of publication: |
16 July 2018
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Authors: | Nalca, Arcan ; Boyacı, Tamer ; Ray, Saibal |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 268.2018, 2 (16.7.), p. 555-568
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Subject: | Uncertain consumer taste | Product positioning | Store brands | National brands | Information sharing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Handelsmarke | Store brand |
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