As customers increasingly demand more specific products, firms are adopting new business approaches to satisfy customers and cope with competition. Efforts to satisfy ever more demanding markets appear to be associated with increased chain coordination, yet the relationship between these two...

Purpose – This paper reports on a study of the logistics and supply chain practices of Australian and New Zealand firms. Design/methodology/approach – The research uses the Supply Chain 2000 Framework developed at Michigan State University as a basis for analyzing logistics/supply chain...

Purpose – The purpose of this paper is to consider theory development related to returns management within supply chain strategy. The marketing/logistics relationship relative to the returns management process is investigated. Design/methodology/approach – Grounded theory qualitative...

Purpose – The purpose of this paper is to examine the relationship among green, lean, and global supply chain strategies as found in the literature, with emphasis on the concurrent implementation of these three strategic initiatives, in order to develop a research agenda to guide theoretically...

Purpose – The paper's aim is to develop a closed‐loop supply chain orientation as a strategic alternative available to supply chain organizations seeking competitive advantage in a setting that puts a premium on socially responsible decisions. Design/methodology/approach – The literature...

Focuses on the commonly cited marketing problems that arise from the special characteristics of services. Empirically tests for the differing impact of these problems among service organizations, by assessing marketing managers’ perceptions about the problems that their organizations face....