Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by the use...

Decision-makers show an increased risk appetite when they gamble with previously won money, the house money effect, and when they have a chance to make up for a prior loss, the break even effect. To explore the origins of these effects, we use functional magnetic resonance imaging to record the...

Purpose – The purpose of this paper is to investigate how warehouse management, understood as a cluster of planning and control decisions and procedures, is organized and driven by task complexity (TC) and market dynamics (MD). Design/methodology/approach – A multi‐variable conceptual...