Brain Mechanisms of Persuasion : How "Expert Power" Modulates Memory and Attitudes
Year of publication: |
[2012]
|
---|---|
Authors: | Klucharev, Vasily |
Other Persons: | Smidts, A. (contributor) ; Fernandez, Guillén (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Extent: | 1 Online-Ressource (45 p) |
---|---|
Type of publication: | Book / Working Paper |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 16 2008 7, erstellt |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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