Purpose: This paper aims to present a visually documented brand history of Winchester Repeating Arms through a cultural analysis of iconic Western images featuring its lever action rifles. Design/methodology/approach: The study applies visual culture perspectives and methods to the research and...

Purpose: This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian. Design/methodology/approach: This paper is an autobiography and intellectual history. Findings: The author traces his interest in...

Purpose: This study aims to present a history and critical analysis of arms and armor collecting in America from the late 19th century until the present day. Design/methodology/approach: The research draws from the literature on arms and armor, from primary written, visual and material...