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Purpose: The study aims to test the relationship between innovation orientation (INO) and business performance. It also explores the moderating effect of firm size on the relationship between INO and business performance. Design/methodology/approach: A purposive sample of 278 firms...
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Purpose: The purpose of this study is to investigate the dimensionality of the market orientation (MO) scale. Design/methodology/approach: This is a firm-level study. A purposive sample of 400 firms (with 2–3 key informants from each firm) has been taken to study the MO of the firms. The...
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