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How does FDI affect domestic firms' wages? : theory and evidence from Vietnam
Dao Thi Hong Nguyen; Sun, Sizhong; Beg, Rabiul Alam - In: Applied economics 51 (2019) 49, pp. 5311-5327
Persistent link: https://www.econbiz.de/10012197225
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Cross-industry distribution of R&D investments and economic growth
Kim, Minsung - In: Applied economics letters 27 (2020) 8, pp. 679-684
Persistent link: https://www.econbiz.de/10012205803
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How can brand-owned media be managed? : exploring the managerial success factors of the new interrelation between brands and media
Baetzgen, Andreas; Tropp, Jörg - In: JMM : the international journal on media management 17 (2015) 3, pp. 135-155
Persistent link: https://www.econbiz.de/10011432578
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Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
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The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina; Schoefer, Klaus; Blut, Markus; … - In: European journal of marketing : EJM 51 (2017) 1, pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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Innovation in service ecosystems : an empirical study of the integration of values, brands, service systems and experience rooms
Aal, Kotaiba; Di Pietro, Laura; Edvardsson, Bo; Renzi, … - In: Journal of service management 27 (2016) 4, pp. 619-651
Persistent link: https://www.econbiz.de/10011563721
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The effects of brand identity on brand performance in the service sector
Casidy, Riza; Prentice, Catherine; Wymer, Walter - In: Journal of strategic marketing 27 (2019) 8, pp. 651-665
Persistent link: https://www.econbiz.de/10012202785